The first metaverse concert in the Nordics

Next generation fandom activation produced inhouse by Go Maddox!'s seasoned Roblox team. Great case of how hyperlocal market activations thrive on Roblox.

• Custom avatar designed and rigged with full body motion capture
• 3 song performance with unique motion capture and visual effects
• Various winter activities to enjoy between shows
• Custom quest system to gear up with appropriate winter outfits
• Epic custom merch sold in Roblox Avatar Marketplace

A project made possible through a collaboration between Warner Music Group, Roblox and Go Maddox!. Theoz's biggest performance so far, with great press outlets in national press & TV.

‍