ICA Nicka Med Ulf

Tap into the football feever with ICA's beloved Ulf! Snack your way to the top while keeping the ball in motion. 😋⚽

Commissioned by ICA and their own brands we designed a campaign game directly integrated on Instagram – boosted through context of the European Championship in football.

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11MIL

campaign impressions

PLAY THE EXPERIENCE

Next generation trade marketing

Connect with consumers through interactive, fun and engaging experiences

Custom concept and game design to support clients brand and campaign
Game design and development for Instagram and Facebook
Integrated directly on Meta Ads Manager for significantly higher campaign results
Integrated directly on Instagram Stories for organic sharing
Hosted in long term brand entertainment center, directly under Instagram profile

Produced and designed in-house by Go Maddox!

Build a game for your brand!

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ICA Nicka Med Ulf

11MIL

campaign impressions

Next generation trade marketing

Build a game for your brand!

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