ICA Adventure Series

Augmented Reality adventure series on Instagram Stories! Take on seasonal challenges together with ICA's gaming avatar Viggan. 😻🏂

Commissioned by ICA and their partner brands we designed an ever-green gaming concept and custom brand avatar, to play and adventure with throughout the years different seasons.

Custom Brand Avatar

Next generation trade marketing

Connect with consumers through interactive, fun and engaging experiences

  • Custom concept and game design to support clients brand and campaign
  • Game design and development in Augmented Reality
  • Integrated directly on Meta Ads Manager for significantly higher campaign results
  • Integrated directly on Instagram Stories for organic sharing
  • Hosted in long term brand entertainment center, directly under Instagram profile

Produced and designed in-house by Go Maddox!

Build a game for your brand!

Speak with one of our experts.

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